Advertising & Print

Various Cities, US

Client
Citizen Sync

The Task
Design a launch package to on-board new users

Services in project
Design Strategy, Marketing, Graphic Design & Branding, Print Advertising

Date
2014-2015

Description

As a founder and head of design for Citizen Sync, I was in charge of creating the launch package that we provided to each city that purchased our product. Often, cities do not have the resources or flexibility to put together a launch event that helps spread the word about a new event, or product. To help facilitate the network effects of informing residents about their city's official mobile app I created a package of branded materials to be distributed in each city.

These launch packages consisted of a bi-fold quick start guide and window cling for business owners, and business-card-size handouts to inform the public. A similar template was created for each city and each city's brand was white-labeled into these documents. Being officially endorsed by the city, and sharing our branding with them, helped to establish trust and credibility.