Branding & Identity

Freelance - PracticalVR


The Task
Design the branding for PracticalVR

Services in project
Branding & Graphic Design



Immediately after working with StrengthsBase on their brand re-design, an employee contacted me about build the brand for his pet-project. He sent me batches of inspiration artwork and had a very specific vision for his Virtual Reality startup. Using these initial documents I created multiple different avenues of approach until we settled on the perfect design.

The goal was to create a logo that would represent a vision of the future and contain HUD-style UI elements. In addition to this final piece, many other strong logos were created in the same vein.