Social Media Marketing

Founder - Campus Shift

Client
Campus Shift & The Number Fest

The Task
Create social media graphics for a discount ticket pre-sale

Services in project
Design Strategy, Marketing, Graphic Design

Date
2013

Description

From 2011 through 2013 I was a co-founder in Campus Shift, an online company that helped establish partnerships that drove savings to college students. One of our most lucrative partnerships was with The Number Fest; the company behind one of the country's largest music festivals held yearly in Athens, Ohio.

Using the branding style I had created for Campus Shift, I was tasked with building a social media graphic that could both inform and drive discovery. We put together a contest that helped to drive the viral nature of the post and offered 1000 tickets at a discounted rate. Tickets sold out in 2.5 hours after launch and the campaign was a great success.