Design Strategy, UX Lead - Yours Network
In 2015 I had contributed graphic design work to one of my favorite crypto projects, Datt. In 2016, as a company formed around the idea there was a need to rebrand the product into something that was mainstream accesible and more in-line with company goals. I immediately volunteered to take a lead role in the process.
Over a couple of weeks dozens of different ideas and iterations were tried and discussed. I worked closely with the founder, Ryan X. Charles, while keeping a close eye on community feedback. After this initial branding work was complete I continued working on the product, leading the design of the web app, marketing documents and eventually relocating to San Francisco.Visit the site