Branding & Logo

Design Strategy, UX Lead - Yours Network

Client
Yours Network

The Task
Rebrand Yours (formerly Datt)

Services in project
Branding, Graphic Design

Date
2016

Description

In 2015 I had contributed graphic design work to one of my favorite crypto projects, Datt. In 2016, as a company formed around the idea there was a need to rebrand the product into something that was mainstream accesible and more in-line with company goals. I immediately volunteered to take a lead role in the process.

Over a couple of weeks dozens of different ideas and iterations were tried and discussed. I worked closely with the founder, Ryan X. Charles, while keeping a close eye on community feedback. After this initial branding work was complete I continued working on the product, leading the design of the web app, marketing documents and eventually relocating to San Francisco.

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