Identity & Branding

Freelance - Storm Dragon Racing

Storm Dragon Racing

The Task
Create branding for a desert racing team

Services in project
Branding & Graphic Design



One of my favorite branding projects to date, I was tasked with creating the branding for a desert racing team. Two key objectives the client provided was that the logo should appear eastern in feel, and work well on helmets & racing gear.

With plenty of freedom to try new ideas and start from scratch several times, several powerful elements came together perfectly. The logo contains aspects that represent a dragon, his tail, a wheel in motion, and has a nod to the japanese flag.