Social Media Marketing

Design Strategy, Graphics - Yours Network

Client
Yours Network

The Task
Create graphics for the pre-launch marketing of Yours

Services in project
Design Strategy, Marketing, Graphic Design, Copywriting

Date
June 2016

Description

In the months before the software product would be ready for MVP, I was asked to create a series of social media marketing pieces that would help to build some discussion around the product. Following the design style of the Yours Network brand, I designed 10-15 pieces that were used on Twitter and Facebook to drive interested parties to an email signup. As of 7/2016 over 2,000 emails have been collected as a part of the campaign.

From the copywriting, to the vector work and hashtag choice, I took a senior design role to plan and execute the work. Using feedback from Yours Network team members I iterated through a small batch of ideas and then multiplied the design style out to create many different graphics.

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